Internet Marketing Inc.

Social Media Specialist

the i.d.e.a. brand

Contract Social Media Community Manager

- Community management for clients on a variety of channels including Facebook, Twitter, Google+, Yelp and Instagram
- Overseeing day-to-day content by engaging with fans, answering questions and comments and fostering dialog
- Utilizing NetBase, RavenTools and Google Analytics to determine key performance indicators on all social platforms
- Report weekly and monthly metrics, providing insights on changes and recommendations for improvement
- Taking initiative to create reporting-process documents to minimize error for all future reports and to ensure that reporting is completed correctly

Eye to Eye Communications

Freelance Associate

- Work directly with clients to run and help manage social media campaigns
- Strategically construct contests with the objective to increase client followings and engagement on social media
- Create social media marketing strategies for clients with clear goals and action plans per social platform
- Generate a monthly content calendar to assist new clients with getting a soft start on social media

EPMG - San Diego, CA

Marketing Coordinator

- Manage social media sites through Hootsuite while improving interaction insights and gaining 20% more followers
- Generate a marketing plan/strategy for the company and related projects, including a PR and social media integrated campaign
- Build credibility and awareness for EPMG by applying for awards, writing and sending out press releases, and coordinating volunteer events for the company to be more hands-on in the community
- Manage fully integrated marketing campaigns in print and digital for a month-long sweepstake
- Compose content for EPMG’s blog (http://epmg360.com/the-411/) and monthly B2B newsletters
- Create and build reports for the Digital Hispanic Publisher Group through excel, pulling data from Google Analytics

Alternative Strategies – San Diego, CA

Social Media Marketing Intern

- Manage social media for 7 different clients in the bar/entertainment industry
- Work as a team to create new campaign ideas for current and potential clients
- Create weekly and monthly reports on social network interactions to understand the analytical perspective of social media marketing